26/13 Point Of View: Freddy and The Club

Last week we were at an amazing privet show for freddy's 2012 collection.
that we would like to share with you....
Hers a little about the brand :

Carlo Freddi, a young entrepreneur who followed overseas trends very closely, set up a professional dance and gymnastics footwear manufacturing firm. He wanted to give it a dynamic name, which would be easy to remember. By replacing the last letter in his surname with the letter “Y”, he came up with Freddy. The company stands out immediately thanks to its ability to meet the technical and comfort requirements of those who make movement an art, and thanks to its innovative offering of fashionable models from the USA, inspired by phenomena such as aerobics, rap and street style.
Freddy has emerged due to its new approach to sport and movement, which are seen as not just being about sacrifice and sweat, but also as a symbol of a healthy and sociable lifestyle, involving more and more women, and due to its innovative sportswear concept. All Freddy articles are technically excellent and stylistically innovative products, representing a sportswear concept that can be adapted to everyday life and to a sophisticated yet informal look.

Freddy became a leading name at the gym in the 1980s, with the explosion of aerobics and associated disciplines. The company developed a series of patented footwear designs with a gritty and fashionable appeal (baseball boots, aerobic sneakers) and a series of activewear collections which branched out into the urban wardrobe for the first time.

a part of the runway